A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand. In the automotive industry, brands were originally called marques, and marque is still often used as a synonym for brand in reference to motor vehicles. read entire article»»
How should brand names be chosen? Is the name important?Marketing theory suggests that there are three main types of brand name: Family brand names:A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.Good examples include brands in the food industry, including Kellogg’s, Heinz and Del Monte. Of course, the use of a family brand can also create problems if one of the products gets bad publicity or is a failure in a market. This can damage the reputation of a whole range of brands. Individual brand names:An individual brand name does not identify a brand with a particular company.For example, take the case of Heinz. Heinz is a leading global food manufacturer with a very strong family brand. However, it also operates many well-known individual brand names. Examples include Farleys (baby food), Linda MacCartney Foods (vegetarian meals) and Weight Watcher’s Foods (diet/s read entire article»»
Creating A Unique Brand Name Every entrepreneur should demand a name for their business that is truly unique. The company name is vitally important, as are product names, service names, or names for events. The name, as much as any branding element, helps to differentiate, attract and make the brand familiar. In today's business environment, naming a product or a company can be exasperating and time-consuming. All the good names seem to be gone. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names. But using coined words in name development is a tricky business. There are pitfalls as well as advantages as this article will discuss. You might ask, just what exactly are coined names and how do I go about creating them? Types of Coined Names Here are classifications of coined names with some examples and methods of generating them. Combining words These names are fashioned by combining tw read entire article»»
Insure.com is the world's most expensive domain name ever bought. The buyer was marketing company QuinStreet – who also bought Internet.com from WebMediaBrands for $18 million in a similar asset style deal. They have purchased the domain name and its associated assets, causing Insure.com to change its name to Life Quotes. According to the press release the sale included ‘related media assets’ which indicates that this wasn’t just a pure domain name sale. Insure.com – a publicly traded company that controls the website – sold the domain, brand name, website and website content. 1. Insure.com 2009 $16 million Domain name bought by QuinStreet, making it possibly the largest ever sale of a domain name, usurping sex.com. It was originally acquired by Insure.com for $1.6 million in December 2001. The website provides life, car and health insurance quotes among others. 2. Sex.com 2006 $14 million Bought by Gary Kremen, the founder of dating website Matc read entire article»»
Everyone seems to be looking for the easiest way to make money online. Sadly, despite the breathless sales pitches of the latest “guru” products, automated systems rarely work, and there is no way to make money while sitting on a tropical beach sipping a pina colada (unless you put in a lot of hard work first!). With the “pushbutton” online money making scams crossed off the list, I like to focus instead on methods that are “easy” in the sense that they have a high likelihood of success. A good method for making money online should require you to master only one or two new skills. This makes success with blogging difficult for most people as standing out from the bloggerati crowd these days requires not only excellent writing ability, but design talent, salesmanship, and ideally a healthy appetite for community building. That’s a lot for one person to master! read entire article»»
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”.The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names. Now why is that? In short, great brand names leverage our emotions. They resonate with the experiential right side of the brain vs. the logical left lobe. And emotions carry more motivational “charge” than logic. People buy emotionally and then justify rationally. And because great brand names create mental “pictures” they equate to a proverbial thousand descriptive words. They are the zipped files, the condensed soup, the comput read entire article»»
